Promo codes are an important tool
for marketing for any size of an e-commerce store. They assist in creating buzz
about various products of the business, attract traffic and persuade people in
buying more and more. Other than this promo code has also the power to improve
SEO also. According to research, there are more than 20 million monthly
searches for coupon-based queries. This is a big opportunity for attracting
people who are willing to make a purchase. Promo codes or promotional discount
codes are also effective on a business online presence that has a huge impact
on the domain authority and the overall rank. Let's have a brief discussion on
how to use the promo codes for SEO. The extra buzz enhances the site traffic,
click through rate, conversions and several other factors that indicate the
search engine that the e-commerce store is highly valuable for search results.
Let's have a look at the varied promotional discount code that can help
in creating buzz and increase the site traffic.
• Free shipping- Shipping charges usually stop people from online shopping. Offering free shipping helps in attracting people to the site and also includes some minimum amount of purchase for enhancing the margins.
• Price off – Providing some amount of discount on every individual product or category of product or the entire store.
• Some percentage off - Offering a certain percentage off on cost either on an individual product or product category or the whole store.
• Free gift- By offering some free giveaway with some purchase or offers like buy one get one. This is one of the best promo codes for cleaning out register.
• Promo codes with limited expiry time or recurring or seasonal discount.
• Sign up discount- Providing a free gift or certain percentage off on the cost of buying by signing up for the newsletter. This is one of the big strategies for generating leads and conversions.
Conversion optimization with an expiry date
Click through rate is one of the
important factors for search engines. By making use of promo related keywords
e-commerce stores can get search traffic of various ways
that will enhance the conversion rate and SEO. Businesses can mostly target
that traffic who are looking for deals and promotion. Provide them with some
irresistible offer and they will get bound to click through. This strategy can
be made even more effective by including an urgency sense. Some coupon websites
on request of businesses offer the promoting coupons for a certain period of
time and then highlight it on the landing page which compels the visitor to
act. In this case, a clear expiry date is created and a conversion driving
language is used.
Thus, coupon and deals websites
like Coupon Looto, are highly beneficial for enhancing an online business SEO
other than helping people in getting all sorts of the coupon in one single
place. Coupon websites are thus helpful for both sides that are businesses and
the customers. Customers get a good offer and businesses get good customers.
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